Customer Growth & Field Marketing Manager

<p><strong>Want to be a part of a company that’s making a difference?</strong></p><p>We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliver<strong> </strong>solutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.</p><p>🌍 <strong>Impact:</strong> A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.</p><p>💡 <strong>Innovation: </strong>Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.</p><p>📈 <strong>Growth: </strong>Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.</p><p><strong>We're on a mission to protect people and the planet </strong>by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers.</p><p><a target="_blank" href="https://www.ecoonline.com/careers/">Our culture code</a>, a set of principles that underpins our values, is our commitment to each other and working better together.</p><p><strong>Join EcoOnline and be part of a mission dedicated to driving positive change.</strong> Read on to learn more about the opportunity and how you can have a positive impact!</p><p><strong><br>About the Role</strong></p><p>The North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments.</p><p>This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes.</p><p>The focus is on building a scalable customer growth engine—connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes.</p><p><strong>Key Responsibilities:</strong></p><ul><li><p><span>Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.</span></p></li><li><p><span>Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.</span></p></li><li><p><span>Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.</span></p></li><li><p><span>Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.</span></p></li><li><p><span>Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.</span></p></li></ul><p><strong>What we're looking for:</strong></p><ul><li><p><span>4–7 years of B2B SaaS marketing experience (preferred).</span></p></li><li><p><span>Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.</span></p></li><li><p><span>Strong project management and campaign execution skills.</span></p></li><li><p><span>Experience working with Sales, Customer Success, Product Marketing and RevOps teams.</span></p></li><li><p><span>Strong understanding of pipeline generation, campaign performance and marketing ROI.</span></p></li><li><p><span>Comfortable working across Enterprise, Mid-Market and SMB segments.</span></p></li><li><p><span>Experience with webinars, trade shows, customer campaigns and post-event nurture motions.</span></p></li><li><p><span>HubSpot and Salesforce experience preferred.</span></p></li><li><p><span>Strong written and verbal communication skills.</span></p></li><li><p><span>Bachelor’s degree in Marketing, Business or related field preferred.</span></p></li></ul><p><strong>Our Benefits:</strong></p><p>We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.</p><ul><li><p>🌴 Generous Paid Time Off</p></li></ul><ul><li><p>🍼 Extended Parental Leave</p></li></ul><ul><li><p>❤️‍🩹 Robust Health Coverage</p></li></ul><ul><li><p>💡 Accelerated Learning Paths</p></li></ul><ul><li><p>🧘‍♂️Team Wellness Initiatives</p></li></ul><ul><li><p>📆 Company-wide Events</p></li></ul><ul><li><p>🌎 Employee Resource Groups</p></li></ul><ul><li><p>⭐️ Recognition awards</p&