Ecommerce Lifecycle Manager

<img src="https://we-work-remotely.imgix.net/logos/0171/4919/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Portland, ME <br /><strong>URL:</strong> <a href="https://northspore.com/">https://northspore.com/</a> </p> <h3><strong>POSITION OVERVIEW</strong></h3> <p>We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community.</p> <p>This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible.</p> <p>This is a full-time role and can be remote or in-person.</p> <hr> <h3><strong>KEY RESPONSIBILITIES</strong></h3> <h3><strong>Lifecycle Strategy & Execution</strong></h3> <ul> <li>Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life.</li> <li>Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort</li> <li>Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through</li> </ul> <h3><strong>Performance & Optimization</strong></h3> <ul> <li>Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement)</li> <li>Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion</li> <li>Identify opportunities to improve retention and customer value</li> <li>Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers</li> <li>Use data and customer behavior insights to refine lifecycle strategy</li> </ul> <h3><strong>List Growth & Loyalty</strong></h3> <ul> <li>Own list growth strategy across email and SMS, including onsite capture, lead magnets, and acquisition touchpoints</li> <li>Optimize conversion of new subscribers into first-time customers</li> <li>Manage and evolve loyalty and retention programs to increase repeat purchase rate and long-term customer value</li> <li>Identify opportunities to deepen customer relationships through rewards, education, and community-driven initiatives</li> </ul> <h3><strong>Shopify & Ecommerce Support</strong></h3> <ul> <li>Work within Shopify to support lifecycle initiatives</li> <li>Understand how products, collections, and landing pages are structured and managed</li> <li>Align onsite experience, promotions, and merchandising with lifecycle campaigns</li> <li>Collaborate on CRO opportunities that improve conversion and AOV</li> </ul> <h3>WHAT WE’RE LOOKING FOR</h3> <ul> <li>3+ years of experience in lifecycle, email, or CRM marketing (ecommerce preferred)</li> <li>Resourceful, self-directed, and comfortable with ambiguity — bias toward action, high bar for execution quality, and genuine curiosity about what's becoming possible with the tools and tactics available to modern lifecycle marketers</li> <li>Hands-on experience with Klaviyo or similar email/SMS marketing platforms (e.g., HubSpot, Iterable, Active Campaign)</li> <li>Strong understanding of Shopify and how email marketing connects to the onsite experience</li> <li>Experience with Recharge or subscription-based ecommerce is a plus</li> <li>Proven ability to build, optimize, and automate lifecycle flows and campaigns</li> <li>Strong understanding of segmentation, personalization, and customer journeys</li> <li>Experience running A/B tests and using data to drive decisions</li> <li>Detail-oriented with a high bar for quality in execution</li> </ul> <h3>WHAT SUCCESS LOOKS LIKE</h3> <ul> <li>Increased repeat purchase rate and customer lifetime value</li> <li>Growth in email and SMS revenue contribution</li> <li>Improved engagement metrics (open rate, click rate, conversion rate)</li> <li>A consistent cadence of testing and optimization</li> <li>Lifecycle becomes a predictable, scalable revenue channel</li> </ul> <p><strong>COMPENSATION</strong></p> <p>Our salary range for this position is $65,000 - $90,000. Our benefits package includes:</p> <ul> <li>401k + employer match,</li> <li>Health insurance</li> <li>Dental insurance</li> <li>Vision insurance</li> <li>Short and long-term disability (Long-term is employer paid)</li> <li>Life insurance (Employer paid)</li> <li>Accident and critical illness insurance</li> </ul> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/north-spore-llc