Growth Marketer - Demand Gen

ABOUT DUST Work is being rewritten, and the people holding the pen are the ones who actually run it. Dust is the multiplayer AI platform for human-agent collaboration. It gives companies a shared workspace where teams can build, deploy, and manage AI agents connected to their company knowledge, tools, and workflows. With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast. We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026. Dust is backed by Sequoia https://techcrunch.com/2024/06/27/dust-grabs-another-16-million-for-its-enterprise-ai-assistants-connected-to-internal-data/ with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 https://www.linkedin.com/posts/dust-tt_were-honored-to-be-recognized-on-the-generalists-activity-7359284343929741313-Rq04. SUMMARY We're hiring a Growth Marketer to own pipeline generation across our target markets. This is a high-output, high-autonomy role: design and run multi-channel campaigns, build the assets yourself, run experiments every week, and make sure your work moves the number. You won't be waiting on a creative team or briefing out to agencies. You'll think, build, and execute — fast. And you'll do it in a way that's on-brand, tightly connected to our ICP strategy, and built to compound over time. WHAT YOU'LL DO OWN PIPELINE GENERATION - Run 3–5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond — with a structured approach to testing, reflection, and iteration - Own a pipeline number. Every campaign you run should be traceable to qualified opportunities for the sales team - Build and manage target account lists in close coordination with RevOps and Sales — map the right people, reach the right contacts, drive the right conversations - Design and execute full campaign sequences from strategy to copy to asset creation to reporting BUILD THE MACHINE, NOT JUST THE CAMPAIGN - Think in systems: every experiment you run should ladder up into a sustainable, repeatable demand gen engine — not a one-off push - Build assets yourself (landing pages, email sequences, ebooks, one-pagers, LinkedIn creatives) —using AI tools to move fast without sacrificing quality - Own CRM hygiene and campaign tracking in HubSpot — report on what's working, kill what isn't, double down on what is - Collaborate with RevOps to sharpen ICP targeting and ensure your campaigns reach the accounts that matter WORK AS PART OF THE MARKETING TEAM - Work closely with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging - Collaborate with our other growth marketer on strategy and share learnings to build a high- performing growth function together - Move fast by building on what exists -- you know how to repurpose what’s already working to get high-quality work live quickly - Partner with the Sales and SDR teams regularly -- they are your internal customers WHAT WE’RE LOOKING FOR THE FUNDAMENTALS - Experience in demand generation, growth marketing, or a closely related role at a B2B tech company — ideally one with a fast-moving, scrappy culture - Proven ability to own campaign execution end-to-end: strategy, copy, asset creation, targeting, reporting — without needing a support team around you - Strong analytical instincts — you can read your own numbers, draw conclusions quickly, and adjust course - Experience running ABM-style campaigns: ICP-led targeting, account mapping, personalized outreach sequences - Fluent across the core channels: LinkedIn, paid social, email, and paid search THE MINDSET - An AI-native operator — you use AI tools daily to move faster, build better assets, and stay scrappy at scale - High cadence, high focus — you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove - A systems thinker — you're not just running campaigns, you're building the infrastructure for long-term, compounding pipeline growth - Low ego and highly collaborative — you work well within a team, give and receive feedback clearly, and don't need to own the idea to execute it brilliantly - Brand taste — you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic WHAT “GOOD” LOOKS LIKE - You've worked in a B2B environment that's fast-paced and digitally native — think companies in the Notion / Figma / Slack mold, rather than traditional enterprise software - You have experience across more than one geographic market — you understand that running campaigns in the US and Europe requires different instincts, not just different copy BONUS POINTS - You've worked at an early-stage AI or developer tools company - You've used Dust (or a comparable AI productivity platform) as part of your daily workflow - You have experience building demand gen from scratch at a company in hypergrowth - You've worked directly alongside a RevOps or sales team in a pipeline-accountable marketing role COMPENSATION AND BENEFITS - Competitive compensation: $180,000–$210,000 base salary - Significant equity package in a Sequoia-backed startup - Health insurance for you and your dependents - New MacBook Pro or Linux machine, monitor, keyboard, etc. - Opportunity to travel to Europe multiple times a year - Regular team events and offsite We can go higher for outstandin