Head of Marketing

ABOUT FONIO We build AI voice agents for small and medium-sized businesses so they never miss a call and can focus on the work they actually love. Our AI handles every call automatically. But voice is just the beginning. Our vision: to build the world's first fully automated CRM. 8.000+ customers. >€5M ARR. ~30% monthly growth. Target until EOY: €30M. We live ownership. You're responsible for your projects and tasks end-to-end. No politics, few meetings, direct feedback. At fonio you’ll build alongside the smartest and most ambitious people around. Join us now to be part of one of Europe's most exciting growth stories! YOUR ROLE As our Head of Marketing, you'll be the strategic and operational backbone of our marketing - owning a budget of over €700,000 per month. If you're driven to be part of the most exciting growth story in Austria and finally want the budget to conquer markets, you've come to the right place. - End-to-end ownership of the entire marketing function, with a clear focus on lead generation for Sales (currently €700,000+/month) - Strategic and operational responsibility for the full marketing budget (>€700,000/month) - Define marketing strategy, priorities, and KPIs across all channels - Build, lead, and manage the marketing team - Strategic ownership of media buying & scaling — operational execution in close collaboration with our Performance Marketing team (current ad spend: >€400,000/month) - Build a clear creative & content strategy including testing frameworks for ads, website, and funnels - Ultimate responsibility for website copy, customer journey, messaging, and conversion optimization - Optimize newsletter and email flows - Develop influencer partnerships and social & content initiatives - Define strategy, priorities, and KPI frameworks for SEO, social, and personal branding - Plan and execute GTM strategies - Primary KPI: qualified leads for our sales team WHAT TO EXPECT - Full ownership of the entire marketing function - Significant budgets: responsibility for €700,000+ in monthly ad spend - Hands-on mindset: you operate directly until bottlenecks emerge — then you scale your team through quality hiring - Direct impact: your work has immediate influence on our growth and sales pipeline - Flat hierarchies: close collaboration with the CEO WHAT YOU BRING - Minimum 5 years of marketing experience - Proven track record managing budgets exceeding €500,000/month (total) - Deep understanding of KPIs, tracking, and conversion optimization - Strong instinct for performance-driven creatives and messaging - Ability to build a team while maintaining a clear willingness to take hands-on responsibility - High standards around speed, quality, and ownership - Ideally experience in B2B SaaS or e-commerce WHAT WE OFFER - €120,000–200,000 gross annual salary - On-site in Vienna - Relocation package if needed - Top equipment and a budget to conquer markets - A product that's scaling massively - A growth story that's only just getting started HIRING PROCESS 1. 15 min intro call 2. 30 min skill interview 3. 20 min Culture fit with the founders