Media Lead, Northern Europe

<p><span>Hello potential future Oatly employee.</span></p><div><p><span>It’s us, the original oat drink company that started in Sweden nearly 30 years ago and we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.</span></p></div><div><p><span>Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources in the process. If you're driven to help us make a positive impact in the world, here's your chance to be a change-maker.</span></p></div><div><p><span>We are looking for a Media Lead for our Northern Europe region, covering Sweden, Denmark, Finland, Norway, Belgium, and the Netherlands. This role sits within the Oatly Department of Mind Control (ODMC) and reports to the Executive Creative Director, Northern Europe.</span></p></div><div><p><span>As Media Lead, you’ll be at the forefront of driving how we connect with millions of consumers in market, and around the world, in particular through our primary channel: social. You will be expected to lead on the development of innovative, insight-driven media strategies that fuel brand growth and business performance. You’ll work closely in your local market team and collaborate with the ECD’s, Creatives, Brand Leads and more to ensure that our media approach is bold, effective and aligned with our purpose. We have an in-house Media model, so you will be responsible for end-to-end strategy, planning, buying, execution, reporting, optimization, and everything in between. So we are looking for a true Media expert who can think big but also prepared to get hands-on executing media buying in the platforms. You will also be responsible for managing the relationships with other on & offline media partners, working closely with our local Brand Leads to find interesting partnerships and opportunities for the market</span></p></div><div><p><span>The role is based in Malmö, Sweden, although we are open to candidates applying from Stockholm. Full professional proficiency in English is required, and Swedish is a bonus!</span></p></div><div><p><span>This next section is for all the bullet point lovers out there:</span></p><p><strong>WHAT WE NEED YOU TO BRING TO THE TABLE:</strong></p></div><ul><li><p><span>Strong media strategy experience - you know how to plan, run, and measure campaigns that actually work, especially on social.</span></p></li><li><p><span>A deep understanding of the digital ecosystem and how social fits into the bigger picture.</span></p></li><li><p><span>Confidence in setting clear objectives, KPIs, and defining what success looks like.</span></p></li><li><p><span>The ability to challenge media plans and think beyond standard approaches.</span></p></li><li><p><span>A strong point of view on measurement, benchmarks, and performance.</span></p></li><li><p><span>Experience working with major platforms like TikTok, Meta, and YouTube, and getting more out of them than the basics.</span></p></li><li><p><span>Strong collaboration skills - you know how to bring people together across markets and disciplines.</span></p></li><li><p><span>A natural tendency to share knowledge, raise standards, and improve how teams work.</span></p></li><li><p><span>5+ years’ experience in global brand, media, digital, or communications strategy (agency or in-house).</span></p></li></ul><p></p><p><strong>WHAT WE NEED YOU TO DO:</strong></p><ul><li><p><span>Develop and execute paid social and media strategies, and ensure they deliver against both creative and business goals.</span></p></li><li><p><span>Act as the paid social expert, making sure media amplifies the creative idea in the most effective way.</span></p></li><li><p><span>Partner closely with creative and local teams to shape campaigns, formats, and investments.</span></p></li><li><p><span>Identify risks and opportunities across markets, and turn insights into action at scale.</span></p></li><li><p><span>Build and lead platform partnerships (TikTok, Meta, YouTube), unlocking added-value opportunities.</span></p></li><li><p><span>Own and optimise media budgets across markets, ensuring spend delivers maximum impact.</span></p></li><li><p><span>Stay ahead of trends and platform changes and bring that knowledge back into the organisation.</span></p></li></ul><div><p></p></div><p><strong>WHO WE NEED YOU TO BE:</strong></p><ul><li><p><span>An excellent communicator with a collaborative attitude, you’re a natural team player who works seamlessly with multiple stakeholders on campaign development and activation.</span></p></li><li><p><span>A lover of popular culture, consumer trends, and social media, you can’t help but stay up to date on what’s happening online and in the real world.</span></p></li><li><p><span>Organised and structured, with the ability to manage mu