Performance Copywriter

<img src="https://we-work-remotely.imgix.net/logos/0076/1823/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> USA <br /><strong>URL:</strong> <a href="https://www.mailerlite.com/company-values">https://www.mailerlite.com/company-values</a> </p> <div class="container"> <div class="lg:px-20 grid lg:grid-cols-2 gap-6 lg:gap-20 xl:gap-32 items-start"> <div> <div class="text text-xl leading-relaxed space-y-10 lg:mt-2.5"> <p>MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.</p> <p>We’re looking for a <strong>Performance Copywriter</strong> who thinks in terms of ROI and conversion rates, but can still communicate a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages, while maintaining our brand voice across all conversion channels including video, email, and website.</p> </div> </div> </div> </div> <div class="container space-y-20"> <div class="lg:px-20"> <h2 class="mb-6 dark:text-white"> </h2> <h2 class="mb-6 dark:text-white">Why MailerLite?</h2> <div class="text text-xl mt-4 max-w-screen-lg leading-relaxed dark:text-white/70"> <p>Wondering why we think you’ll love working for MailerLite? Here are our favorite 6 reasons!</p> <ul> <li><strong><span class="h6 mb-1.5 block dark:text-white">You'll see your words drive real results<br></span></strong>Your copy won't sit in a backlog – it'll run against real audiences, generate real data, and directly move conversion metrics.<br><br></li> <li><strong><span class="h6 mb-1.5 block dark:text-white">You'll grow, develop and evolve<br></span></strong>As part of a team that's always looking for new, innovative ways to offer value for our customers, you'll constantly be experimenting, learning, and trying out new things.<br><br></li> <li><span class="h6 mb-1.5 block dark:text-white"><strong>You'll take ownership<br></strong></span>We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.<br><br></li> <li><span class="h6 mb-1.5 block dark:text-white"><strong>You'll have experts at hand</strong><br></span>Whenever you’re stuck, your teammates with a wide range of different expertise are ready to help you grow. And they’d love for you to share your knowledge too!<br><br></li> <li><strong><span class="h6 mb-1.5 block dark:text-white">You'll pick where you work, every day<br></span></strong>We embrace the remote culture. Every day you get to choose what environment makes you most productive.<br><br></li> <li><span class="h6 mb-1.5 block dark:text-white"><strong>You'll have stability</strong><br></span>We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.</li> </ul> </div> </div> </div> <div class="container"> <div class="lg:px-20"> <div class="max-w-screen-lg"> <h2 class="mb-6"> </h2> <h2 class="mb-6">What you will work on</h2> <div class="text text-xl leading-relaxed space-y-5"> <ul> <li> <p><strong>Conversion-driven Search & Social Ad Copywriting: </strong>Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms</p> </li> <li> <p><strong>High-Conversion Landing Pages: </strong>Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel</p> </li> <li> <p><strong>Conversion Rate Optimization (CRO): </strong>Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets</p> </li> <li> <p><strong>Multi-Channel Scripting: </strong>Write high-impact scripts for both short-form and longer-form video ads</p> </li> <li> <p><strong>Collaborative Strategy: </strong>Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements</p> </li> </ul> </div> </div> </div> </div> <div class="container"> <div class="lg:px-20"> <div class="max-w-screen-lg"> <h2 class="mb-6"> </h2> <h2 class="mb-6">What we expect from you</h2> <div class="text text-xl leading-relaxed space-y-5"> <ul> <li> <p><strong>3–5 Years of Experience: </strong>Proven track record in a performance marketing agency or a fast-growing B2B brand</p> </li> <li> <p><strong>Native English Proficiency: </strong>Excellent written and verbal communication skills in English</p> </li> <li> <p&g