Product Marketing Manager

<h4><span>Join us as Product Marketing Manager and take ownership of product marketing across our existing and upcoming games!</span><br></h4><p>As the<span> <strong>Product Marketing Manager</strong></span>,<span> your mission is to own and drive product marketing strategy and execution across our portfolio. You bring experience in player-facing messaging, app store presence, and live feature communication.</span></p><p><span>You will independently lead Store In-App Events and broader go-to-market execution, shaping how our games show up in the app stores and at key product moments. You serve as a key connector between Product, Publishing, Growth, and Creative teams.</span></p><p>This role reports to the Head of Product Marketing.<br><br></p><h4><strong>YOUR MISSION</strong></h4><p><span><strong>Store Presence</strong></span></p><ul><li><p>Own end-to-end execution of Store In-App Events across Apple App Store & Google Play</p></li><li><p>Align events with product updates, live-ops beats, and seasonal moments</p></li><li><p>Track performance and turn learnings into continuous improvements</p></li></ul><p><span><strong>Go-to-Market</strong></span></p><ul><li><p>Lead GTM execution for features, live-ops, and content updates (from strategy to delivery)</p></li><li><p>Act as the central GTM point of contact across Product, Publishing, Growth, and Creative</p></li><li><p>Own retrospectives and build a best-practice framework for future launches</p></li></ul><p><span><strong>Messaging & Brand</strong></span></p><ul><li><p>Define and evolve messaging frameworks, positioning narratives, and player personas</p></li><li><p>Lead player-facing copy across store and product beats, ensuring consistency at every touchpoint</p></li></ul><p><span><strong>Performance & Insights</strong></span></p><ul><li><p>Monitor KPIs in close collaboration with Analytics and Growth</p></li><li><p>Translate post-launch analyses into strategic recommendations that feed future campaigns</p></li></ul><p></p><h4><strong>YOUR PROFILE</strong></h4><ul><li><p>3–5 years of experience in Product Marketing, Marketing, Publishing, or a related role (gaming strongly preferred)</p></li><li><p>Strong understanding of mobile games, live-ops, and player behavior</p></li><li><p>Solid knowledge of app stores and mobile game ecosystems, including ASO fundamentals</p></li><li><p>Proven ability to manage multiple stakeholders and drive cross-functional alignment</p></li><li><p>Highly organized, detail-oriented, and reliable in execution</p></li><li><p>Excellent written communication skills with a compelling, player-first voice</p></li><li><p>Ability to work autonomously and make sound decisions in a fast-moving environment</p></li></ul><p><strong>Nice-to-Have</strong></p><ul><li><p>Experience with mobile F2P games</p></li><li><p>Hands-on experience with ASO, Store In-App Events, and UA strategy</p></li><li><p>Experience working with tools like Google Workspace, Excel, Confluence, or Jira</p></li><li><p>Strong interest in brand strategy, positioning, and player psychology<br></p></li></ul><p></p><h4><strong>Why You'll Love Working With Us</strong></h4><h5><strong>A Global Team, A Shared Purpose</strong></h5><p>Our strength lies in our diversity. With over 30 nationalities represented across our two locations, we’re united by a shared passion for strategy games and a bold vision for the future. We celebrate what makes each of us unique – our perspectives, our stories, and the paths that led us here.</p><h5><strong>Work Your Way</strong></h5><p>Whether you're crafting code from a harbor-view desk in Hamburg or fine-tuning design details under the Maltese sun, we support flexible hybrid work models that empower you to do your best work – wherever you are.</p><h5><strong>Grow With Us</strong></h5><p>At Twin Harbour, your journey matters. Our <strong>Career Path Framework</strong> and mentorship culture provide the clarity and feedback you need to take the next step – whether you’re deepening your expertise or branching into new disciplines. We invest in your growth with language courses, e-learning platforms, and support for conferences and training.</p><h5><strong>We’re Human First</strong></h5><p>We believe that great teams are built on trust, respect, and good humor. From game nights to casual drinks, quiz nights, and karaoke, we don’t just work together – we connect, play, and support each other like a true crew.</p><p></p><h4><strong>Join Twin Harbour Interactive</strong></h4><h5><strong>Where Strategy Meets Vision.</strong></h5><p><a target="_blank" href="https://twinharbourinteractive.com/">Twin Harbour Interactive</a> is a global strategy game powerhouse, shap