Senior Director, Digital Marketing

Job Title: Senior Director, Digital Marketing Requisition ID: R027712 Job Description: Your Mission Activision is seeking a Senior Director, Digital Marketing to lead digital strategy and audience engagement across the Call of Duty franchise, including annual premium releases, Warzone, Call of Duty: Mobile, and live seasonal content. This role will serve as a Head of Digital for the AAA gaming franchise. Reporting to the Vice President, Brand Marketing and Live Services, this leader will oversee a multi-disciplinary organization spanning social media, digital marketing, content strategy, lifecycle marketing, CRM, and audience engagement. They will be responsible for defining the vision, strategy, and operating model that connects millions of players with the franchise across every stage of the player journey, from acquisition and launch campaigns to long-term retention and engagement. This role requires a strategic and creative leader with deep expertise across the modern digital ecosystem, including social platforms, content marketing, lifecycle marketing, creator ecosystems, emerging technologies, and audience growth. The ideal candidate has a proven track record of building high-performing teams, driving innovation at scale, and delivering breakthrough campaigns that generate cultural relevance and business impact. The Senior Director will serve as a key partner across Brand Marketing, Studios, Product, Media, Analytics, Community, Regional Marketing, and external partners to ensure digital engagement strategies are aligned with franchise priorities and publishing objectives. They will champion a fan-first approach that strengthens player relationships, expands audience reach, and drives measurable business outcomes across one of the world's most iconic entertainment brands. Key Responsibilities Digital Strategy & Vision: Define and lead the digital marketing strategy across all franchise touchpoints, including channel priorities, investment frameworks, and performance metrics aligned to business objectives. Team Leadership & Organizational Design: Build, lead, and evolve a multi-disciplinary digital organization while fostering a culture of collaboration, accountability, and continuous improvement. Campaigns & Audience Engagement at Scale: Lead digital strategy for launches and live-service initiatives, establishing scalable frameworks that drive high-quality execution and audience growth. Lifecycle Marketing & Player Engagement: Oversee lifecycle marketing strategy across acquisition, engagement, retention, and reactivation, including segmentation, personalization, and CRM programs. Cross-Functional Partnership & Influence: Partner with Brand, Product, Studios, Media, Analytics, Community, and Regional teams to align strategy, priorities, and execution. Performance & Measurement: Define KPIs and reporting frameworks, leveraging analytics and experimentation to optimize performance and connect marketing to business impact. Champion Innovation & Growth: Identify emerging platforms, technologies, and audience trends while championing experimentation to advance digital capabilities. Strategic Planning & Resource Allocation: Support prioritization of investments, resources, and initiatives to balance long-term capability building with near-term performance goals. Qualifications & Requirements 12+ years of experience in digital marketing or audience engagement, with leadership of high-performing teams and global, consumer-facing brands Proven track record developing and executing integrated digital strategies that drive growth, engagement, retention, and measurable business impact Experience in gaming, entertainment, or similarly highly engaged ecosystems, with strong understanding of lifecycle and community-driven models Demonstrated ability to operate across global markets and align regional teams to deliver scalable, locally relevant execution Deep expertise across digital disciplines, including social, content, lifecycle marketing, CRM, and audience segmentation Strong understanding of platform ecosystems, creator/influencer strategies, emerging technologies, and evolving consumer behavior Experience integrating acquisition and lifecycle marketing with fluency in analytics, attribution, and performance measurement frameworks Strategic, collaborative leader with strong executive presence, communication skills, and a track record of influencing stakeholders and developing talent Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We