Senior E-commerce Analyst

Etraveli Group is a leading global flight technology provider, specializing in flight sales and offering flight content delivery and fintech products. We are here to solve complexity, by connecting millions of flights and travelers across the globe, from search and selection to trip and beyond. We partner with major global platforms such as Booking.com , Google Flights, Skyscanner, and Kayak, providing seamless flight booking and related services. Our B2B portfolio includes a separate fintech entity with its flagship product, PRECISION , a risk management solution, Sweden’s leading flight comparison site Flygresor.se , Tripstack , our B2B Flights as a Service Provider and world leader in virtual interlining, and Wenrix , the embedded AI platform for flights. We also operate our own online travel agency brands including Gotogate, Mytrip, and Flightnetwork. Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3200 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Major offices in Sweden (HQ), Greece, India, Canada, Israel, Poland, UK, and Uruguay. The Role At Etraveli Group, we are looking for a Senior E-commerce Analyst to drive digital growth through data-driven decision making, experimentation, conversion optimization, and commercial performance analysis. This is not an SEO execution role. While organic search performance is one of the business areas you will analyze, your primary focus will be identifying growth opportunities, optimizing customer journeys, supporting strategic decisions, and improving business outcomes across our digital platforms. You will work closely with Product, Commercial, Marketing, UX, and Engineering teams to transform data into actionable insights that directly impact revenue, conversion, and customer experience. Responsibilities: Drive Business Performance Analyze customer behavior, conversion funnels, and business performance across digital channels. Identify growth opportunities and recommend initiatives that improve revenue, conversion, and customer engagement. Develop business cases and quantify potential impact of proposed initiatives. Monitor and communicate performance trends to stakeholders and leadership teams. Lead Experimentation & Optimization Define hypotheses and support experimentation roadmaps. Measure and evaluate the impact of A/B tests and optimization initiatives. Partner with Product, UX, and Engineering teams to improve user journeys and customer experience. Translate analytical findings into actionable recommendations. Deliver Strategic Insights Build dashboards, reporting frameworks, and performance monitoring solutions. Generate insights from multiple data sources including web analytics, customer behavior, and commercial performance data. Support strategic planning through forecasting, trend analysis, and performance modeling. Present recommendations to senior stakeholders and influence business decisions. Cross-Functional Collaboration Work closely with Product Managers, UX Designers, Engineers, Commercial teams, and Marketing stakeholders. Facilitate data-informed decision making across the organization. Ensure business priorities are supported by accurate analysis and measurable outcomes. Requirements Must-Have Experience 5+ years of experience in Business Analytics, Digital Analytics, Growth Analytics, Product Analytics, CRO, or similar analytical roles. Strong experience translating data into business recommendations. Demonstrated experience working with senior stakeh