Senior Game Product Manager - College Football

*Please note - this role requires on-site hybrid (3x per week) work from our Orlando, FL studio. Other locations that may be considered include Austin, TX and Vancouver, B.C. **Remote opportunities are not available for this position. Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres. EA SPORTS is one of the leading sports entertainment brands in the world, with top- selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including College Football, Madden NFL football, EA SPORTS FC soccer, NHL® hockey, and EA SPORTS UFC. Role Overview: The Senior Game Product Manager’s mission, in collaboration with the College Football Live Team, is to help create the most engaging and rewarding live service experience for our players. You will have a mix of strategic acumen, creative instinct and analytical ability that can help create actionable plans and content strategies that create important metrics. Reporting to the Lead Game Product Manager, you will work with Producers, Game Designers, Economists and external partners to further the growth of the live service for our College Football titles. Job Responsibilities: * In-Game Store Strategy: Develop a comprehensive and data-driven strategy to drive revenue, engagement, and customer satisfaction through the in-game store. Collaborate with cross-functional teams, including game designers, developers, marketing, and analytics, to align the in-game store with the overall product vision. * Data Analysis and Optimization: Utilize analytics tools to monitor the performance of the in-game store, track key performance indicators (KPIs), and identify opportunities for improvement. Regularly report findings to stakeholders and use insights to optimize the store's offerings. * Promotions and Events: Develop and execute promotional campaigns and in- game events that drive player participation and boost in-game store sales. Analyze the effectiveness of these initiatives and adjust strategies accordingly. * Translate strategic directives into objectives and key results. Monitor and lead strategy around achieving results through the definition of associated KPIs. * Evaluate new business opportunities that provide value to players and align with our goals. * Partner with analytics to establish experimentation roadmap, applying A/B testing and machine learning to achieve goals and produce product and player insight. Translate outcomes into applicable recommendations. Requirements: * Experience: Minimum of 5 years of experience as a Product Manager or equivalent role in the gaming industry, preferably with a focus on in-game stores, microtransactions, or virtual economies. * Data-Driven Mindset: Proficient in utilizing data analytics tools and A/B testing to inform product decisions and drive optimizations. Ability to extract actionable insights from data and develop strategies based on player behavior. * Business Acumen: Demonstrated ability to understand market trends, consumer behavior, and competitive landscape to develop effective in-game store strategies and monetization models. * Adaptability: Thrive in a fast-paced and dynamic environment. Willingness to embrace change and quickly adapt to evolving market trends and player expectations. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.