Senior Manager – Performance Marketing (Google Ads)

<img src="https://we-work-remotely.imgix.net/logos/0170/8938/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Toronto, Canada <br /><strong>URL:</strong> <a href="https://www.almcorp.com">https://www.almcorp.com</a> </p> <p>ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we’re looking for a strategic leader with deep agency experience to own our Google Ads practice and mentor a high-performing team. Our website is www.almcorp.com.</p> <p>We are hiring a Senior Manager – Performance Marketing (Google Ads) to lead and scale our Google Ads department. You will be directly responsible for a team of 15 performance marketers, overseeing campaign strategy, execution, and profitability across a diverse portfolio of American SMB client accounts spanning multiple industries. This is a player-coach role: you will guide the team’s professional growth while staying hands-on with high-stakes accounts and strategic initiatives.</p> <p>The position is remote and you can be located anywhere globally. Prior agency experience is mandatory for this role.</p> <p>What You’ll Do</p> <p> </p> <p>Leadership & Team Management</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.</li> <li>Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.</li> <li>Recruit, onboard, and retain top-tier paid search talent.</li> </ul> <p>Strategy & Execution</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Own the Google Ads P&L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.</li> <li>Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.</li> <li>Oversee Search, PMAX, Display, YouTube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.</li> </ul> <p>Client & Commercial Growth</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.</li> <li>Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.</li> <li>Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.</li> </ul> <p>Innovation & Process</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.</li> <li>Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.</li> <li>Champion a test-and-learn culture; allocate budget for R&D pilots and new beta features.</li> </ul> <p>What You Bring</p> <p>Required</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Mandatory prior agency experience — this role requires a proven background working within a digital marketing agency environment.</li> <li>7+ years of hands-on experience managing Google Ads campaigns</li> <li>3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.</li> <li>Demonstrated experience managing American SMB accounts across multiple industries.</li> <li>Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).</li> <li>Proven track record of improving ROAS/CPA, scaling accounts, and retaining SMB client revenue.</li> <li>Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.</li> <li>Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.</li> </ul> <p>Preferred</p> <ul class="_1dc204d6 _58a26793 _7b2ee40b"> <li>Google Ads certifications (Search, Display, Video, Measurement, and Shopping).</li> <li>Experience with feed management platforms, SQL, or BigQuery for advanced reporting.</li> <li>Background in diverse SMB verticals including B2B lead generation, e-commerce, professional services, or local business campaigns.</li> <li>Familiarity with AI-assisted campaign management and LLM-optimized ad creative workflows.</li> </ul> <p> </p> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/alm-corp-senior-manager-performance-marketing-google-ads">https://weworkremotely.com/remote-jobs/alm-corp-senior-manager-performance-marketing-google-ads</a></p>