Senior Marketing Executive

Salary:  Dependent on Experience    Location:  Flexible: Reigate or Manchester area   Job type:  Full time, permanent Working Pattern: 2 days per week onsite | 4.5 day working week (Half day Fridays)  About Us  About Us Infinity is a market-leading advanced analytics and call-tracking service working with some of the world’s most well-known brands. As a company, we’re ever evolving, using cutting-edge tech and a drive for success to see us through. Our growth is exponential, with annual revenue of (£)18m+. Our mission is clear, to become the best call-tracking provider in the world. There’s never been a better time to join Infinity. Role Overview The Senior Marketing Executive will play a critical role in optimising marketing campaign execution, managing lead generation workflows, and ensuring marketing operations support commercial objectives. This role is ideal for a highly data-driven, strategic, and hands-on marketer who is eager to take ownership of demand generation and continuously improve marketing performance. Working across multi-channel marketing initiatives, the Senior Marketing Executive will focus on campaign execution, performance optimisation, audience targeting, and data-driven decision-making. They will also play a key role in planning and measuring campaign success, ensuring marketing efforts deliver tangible business outcomes. Key Responsibilities Campaign Execution & Demand Generation Plan and execute always-on brand awareness campaigns across email, paid social, and organic channels to generate demand and improve conversion rates. Own always-on lead generation campaigns, including nurture workflows, audience segmentation, and retargeting strategies. Manage campaign schedules and calendars, ensuring activities align with key commercial priorities. Optimise digital channel performance by A/B testing content, CTAs, and audience segmentation. Support event coordination and lead follow-up strategies to ensure maximum ROI from in-person and virtual events. Marketing Automation & Operations Own and optimise HubSpot workflows for lead scoring, lead nurturing, and campaign automation. Ensure lead management best practices are followed at all times, improving lead quality and conversion rates. Work with the Marketing Operations Manager to cleanse, manage, and enrich the marketing database. Use CRM insights to refine targeting, audience segmentation, and ensure accurate campaign and channel level attribution. Performance Optimisation & Reporting Use HubSpot, Salesforce, and Google Analytics to track marketing performance and campaign ROI. Analyse conversion rates, engagement metrics, and lead-to-revenue progression to identify areas for optimisation. Develop and share performance insights to help the marketing team refine messaging, creative, and targeting. Work closely with senior members of the team to ensure campaigns align with commercial objectives and revenue targets. Strategic Input & Cross-Department Collaboration Provide strategic input into marketing strategy and campaign planning to improve efficiency and impact. Work closely with Sales, Partnerships, and Demand Generation teams to align marketing efforts with revenue goals. Support multi-touch attribution modelling, ensuring marketing impact is accurately tra